Framework · Talent Optimization Framework

I have someone on my team who is experienced and well liked, but I can’t count on him without a lot of help. Should I keep him?

Score him before you decide. Rate him one to five on seven dimensions and read the pattern instead of the average. Most managers who do this find the answer was clear for months and they kept rationalizing past it.

David Turner calls this the Talent Optimization Framework. It starts from a line Jerre Stead, former CEO of IHS, put as plainly as it can be put: people are the only sustainable differentiator. With great talent you can win with an average product in a slow market. With subpar talent you can’t reach your potential even with the best product in a growing one.

Only five to ten percent of managers are genuinely good at talent assessment. The rest rationalize, delay and settle, and the organization pays for it. You can see it on a calendar. The managers with weak talent take the most of your time, because they’re struggling with hiring, coaching and upgrading all at once. The managers with strong talent barely need you.

The tool is a seven-dimension assessment. Rate each person one to five on each dimension:

  1. Skills. Are they genuinely capable at what they’re paid to do?
  2. Will and engagement. Their drive to perform and to grow.
  3. Peer relationships. The quality of their lateral working relationships.
  4. Leadership and influence. Their ability to lead and move other people.
  5. Values alignment. Living the company’s values consistently. Non-negotiable.
  6. Coachability. A real willingness to take feedback and change.
  7. The 360 check. Survey their directs, peers and leadership, and compare it to your own scores. The gaps between your view and theirs are where the truth lives.

Then don’t average them. Read the pattern.

One of my clients went in circles for months about a team member I’ll call Bob. “Bob is a drag on my team. I can’t count on him without extensive help. But he has industry experience and people like him.” There was always a reason to keep him: loyalty, relationships, institutional knowledge. We ran the assessment and Bob scored 2.8 out of 5. The manager’s reaction was “This seems pretty straightforward and clear.” Before our next session he upgraded Bob. The new hire was, in his words, “a significant upgrade and killing it,” and he told me he felt a weight lift off his shoulders.

How do I know when to stop coaching someone and let them go?

When you’ve held up your end for at least a full quarter and the score hasn’t moved. Talent outcomes are shared, but not equally, and the Responsibility Matrix says who owns what.

Is my underperformer the problem, or am I?

Check your column of the matrix first. If the coaching hasn’t been consistent, or the feedback hasn’t been candid, you haven’t yet earned a conclusion about them. Then ask the question most managers avoid: do they know exactly where they stand, or have you been giving them the impression things are fine when they aren’t?

How long should I coach an underperformer before making a change?

At least a full quarter of consistent coaching before you judge the person. That quarter is about when you decide. It is not a reason to wait on telling them the truth, which belongs on day one. Be A Coach covers why waiting to say the hard thing is the more common failure.

My strongest performer is damaging the rest of the team. What do I do?

Look at the pattern, not the average. A person who scores five on skills and one on values is not a three. They are a liability, and values alignment is the one dimension that never gets traded for output. The team is watching what you do with that person. The One Skill That Trumps All has the story of the number one performer I let go in my first 90 days at DigitalGlobe, and what it did for the culture.

Which team member have you been rationalizing past for too long, and what’s the real reason you haven’t acted?

David Turner

David Turner

David has spent 13,400+ hours coaching CEOs and C-suite leaders at companies from $50M to $27B in revenue, and sits in on his clients’ talent reviews, where promotions are decided. Before coaching he spent 24 years in executive seats, including CEO of a PE-backed technology company and SVP of Sales & Marketing and Managing Director at DigitalGlobe. More about David

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